E-Commerce + UI Design
Bloom & Root
An elegant e-commerce experience for a botanical brand. Designed for calm exploration, effortless navigation, and natural visual flow.
Bloom & Root is a boutique botanical brand focused on sustainable products and mindful living. The goal was to create a digital shopping experience that felt organic, elegant, and effortless blending natural tones with modern structure.
Approach
Soft color palettes, generous white space, and photography-led layouts built a sense of calm, while intuitive UI patterns streamlined browsing and checkout.
The design emphasized balance between storytelling and conversion.
Soft color palettes, generous white space, and photography-led layouts built a sense of calm, while intuitive UI patterns streamlined browsing and checkout.
Each page was carefully structured to maintain brand warmth while optimizing for user clarity and engagement.
Outcome
The final design delivers a seamless, immersive online experience that elevates the brand’s values. Every detail from typography to hover motion reinforces Bloom & Root’s connection to nature and craft.
Reflection
This project highlights how purposeful minimalism and user-centered design can create meaningful e-commerce experiences that convert without feeling commercial.
