Branding & Strategy
Verde
A sustainable brand identity built around clarity, purpose, and modern simplicity. Designed to communicate innovation through minimalism.
Verde is a sustainability-driven startup creating eco-conscious solutions for modern living. The objective was to develop a strategic brand foundation and visual identity that conveyed trust, innovation, and responsibility without relying on traditional “green” clichés.
Approach
Every element from logo geometry to motion behavior — reinforces the brand’s focus on modern sustainability.
The branding process began with strategic discovery, defining Verde’s values around transparency and long-term impact. Visually, the system used a modular grid, clean sans-serif typography, and a restrained color palette inspired by natural materials.
Outcome
The resulting identity feels fresh, grounded, and adaptable across digital and print. It communicates credibility and calm confidence helping Verde stand out in a crowded sustainability space.
Reflection
Verde showcases how strategic thinking and refined design can express sustainability without visual clichés clarity as the new green.
